In today’s hyperconnected world, crises break with explosive speed. The Crisis Preparedness Quotient is a powerful diagnostic tool that measures an organization’s ability to prevent, prepare for and respond to survival-threatening reputational storms.

Christopher J. Tennyson, author of The Crisis Preparedness Quotient: Measuring Your Readiness to Weather a Reputational Storm, highlights the lessons to be learned from today’s crises, helping CEOs, senior managers and communicators answer these crucial questions:

Are you doing everything you can to lessen the risk of experiencing a crisis?

How well is your organization prepared to handle the extraordinary challenges of a crisis?

Are you alert to the common causes, characteristics and lifecycles of a crisis?

What are the most effective communications strategies to use before, during and after a crisis?

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